Understanding Branded Resale with Dr. Martens
On this week’s episode of The Untangling Circularity Podcast we conclude our mini-season of understanding branded resale. In this episode we chat with Anna Wickes, recommerce lead at Dr. Martens, to hear how they started their resale program, ReWair.
Fun Q+A:
1. What’s your favorite example of a product to repair? Furniture and things around the house – normally in unconventional ways due to lack of knowledge on how to repair them correctly
2. Name something that you own and love and has been in use for more than 5 years. A wooden box from my great grandmother, I keep my gloves in it.
3. What is something you want to learn to repair yourself? JEANS, I do try and repair myself, but is never a success.
4. What is a product in your daily life that cannot be repaired that frustrates you? Electronics – I was banned from my local supermarket after quoting some legislation around electronics waste and repair, with broken steam mop in hand. It wasn’t my finest moment.